The stories behind

Professional secrets and official news about the design process, partners, and people that bring our projects to life.

We changed our name and visual brand. Here’s why.

Since 2010 you have known us as Zynka, or Zynka Visual. From now on, we’re Soul, because that’s what we bring to computer generated imagery.

December 22, 2022

Obsessed with creating soul food. Not fast food.

As visualization technology is evolving at a rapid rate, the dedicated team at Soul see it as their mission to give every project a unique creative expression. Andreas Skoglund and Jill Wallqvist explain why.